The Department of Proactive Services aims to redefine customers’ experiences of public services by anticipating needs and initiating service offerings before they are demanded. The team is exploring various types of customers and their service needs through every phase of life, and working with them to redesign a customer experience that eases and enriches the lives of every individual in our society.
HE Ohood bint Khalfan Al Roumi
Minister of State for Happiness and Wellbeing
& Director General of the Prime Minister's Office