The Department of Behavioural Rewards aims to shift punitive associations around certain areas to an approach that encourages and incentivizes positive behavior. This could possibly be in the form of a point-based rewards system that can be used to pay for government services. The team is exploring several areas to test their ideas, guided by the themes of individual empowerment, family support, community interaction, economic growth and love of country.
HH General Sheikh Saif bin Zayed
Deputy Prime Minister
& Minister of Interior