Departments

the DEPARMENT
of BEHAVIOURAL
REWARDS

The Department of Behavioural Rewards aims to shift punitive associations around certain areas to an approach that encourages and incentivizes positive behavior. This could possibly be in the form of a point-based rewards system that can be used to pay for government services. The team is exploring several areas to test their ideas, guided by the themes of individual empowerment, family support, community interaction, economic growth and love of country.

Leader

HH General Sheikh Saif bin Zayed
Al Nahyan

Deputy Prime Minister
& Minister of Interior

Current Progress

1 2 3 4
  • Design
    Research
  • Codesign
  • Prototype
  • Launch
    & Scale

Key Stakeholders